The film tells the story of a family moving into a new, smaller home and shows a young boy experiencing the magic of affordable design through a classic, blue IKEA FRAKTA bag that just keeps giving! 

“We’re so grateful to Ewurakua Amoah-Dawson and Greenpoint Pictures for helping us bring this piece to life. It was a labour of love and so fun to shoot. Our hero, Eli King, who plays the kid in the spot, really shone on set and it just took off from there.”

Read more on LBB Online.