Pitch’s fine art background, technical prowess, and relentless curiosity have made her a much sought-after collaborator and an invaluable asset to the Greenpoint roster. Known for her growth mindset both artistically and as a leader on set, Pitch has directed commercial work for The New Yorker, Motorola, Nike, Sephora, Patron, Canva, Amazon, Conde Nast, LEGOS,…
Beyond the Short: Sofia Mamani dir. Alex Fischman Cárdenas
“For as long as I can remember I’ve been going to the stadium. I feel a sense of liberation, it’s something that’s a part of me.” Director Alex Fischman Cardenas traveled to Puno, Peru to shoot this short documentary alongside Director of Photography Jesse Bronstein and the taxi driver they hired at the airport. Alex…
DICK’s Sporting Goods’ Pays Tribute to Unsung Heroes who Change Communities
“The transformative power of youth athletic programs is celebrated in the latest installment of DICK’S Sporting Goods ‘Sports Change Lives’ campaign. Directed by the Hudson Dusters of Greenpoint Pictures, the short film charts the inspirational story of Coach Donta Green and the Westinghouse Academy Bulldogs, the first recipients of The DICK’S Sporting Goods Foundation’s 75for75…
IKEA Puts Affordable Design at its Centre for ‘The Giving Bag’ Film
The film tells the story of a family moving into a new, smaller home and shows a young boy experiencing the magic of affordable design through a classic, blue IKEA FRAKTA bag that just keeps giving! “We’re so grateful to Ewurakua Amoah-Dawson and Greenpoint Pictures for helping us bring this piece to life. It was…
The Work That Made Me: Alex Fischman Cárdenas
“Surprisingly, there isn’t a specific ad, music video, feature film, or television that got me in,” says Greenpoint Pictures director Alex Fischman Cárdenas. “It was a combination of skate videos, Call of Duty, and the early 2010’s YouTube filmmaking community… One summer, my friends decided to stop playing soccer and start skating. I became worried….
EP Leah Donnenberg Ramia joins Greenpoint Pictures
“I have always gravitated towards those who test longstanding conventions and seek to improve, reinvent, and shape the industry, and Greenpoint has embraced this ethos since its founding,” said Donnenberg Ramia. “I’ve long admired how they pioneered longform branded content, trailblazing an entire category and widening the commercial production market.” “Leah is a talented producer…
Estrella Jalisco introduces Vive Tu Estrella
Estrella Jalisco’s new Vive Tu Estrella advertising campaign from Greenpoint Pictures, challenges its community to dare to live their lives authentically. The campaign includes 6, 15 and 30 second videos that spotlight the courage of first generation Mexican Americans who dare to “live their star” by being true to who they are in a collection…
Martell and Janelle Monáe Collaborate to Celebrate Black Creatives in New Campaign
Against a backdrop of Black creatives reshaping the entertainment and marketing industries, spirits brand Martell collaborates with actor and recording artist Janelle Monáe for a campaign that celebrates—and elevates—Black culture. In collaboration with creative agency Players Paris, the latest installment of its ongoing “Soar Beyond the Expected” campaign, Martell pairs Monáe with campaign partner Ms….
Guinness Marches Again in New St. Patrick’s Day Ad
According to Jay Sethi, chief marketing officer of Guinness, the campaign makes good on a promise that the brand hustled out when the sudden arrival of the global coronavirus pandemic in 2020 made the traditional St. Patrick’s Day gathering take on a disturbing and potentially deadly reputation. Though it had other plans in 2020, Guinness…
The NFL asks “Whose Back You Got?”
“I ran into 2 Chainz in a club about 20 years ago and started talking to him,” says Michael Kuhn of The Hudson Dusters, “It’s been very exciting watching him blow up in the years since we originally met. So, directing him in this spot with Niles [Roth] feels like we’re closing the circle on…
Ewurakua Dawson-Amoah Directs A “Snowy Surprise” For Lincoln Featuring Serena Williams
“Bringing this experience to life was the highlight of my year,” said Dawson-Amoah. “The staff at the BAGC welcomed us with open arms and I was so grateful to bring this sweet surprise to an organization I respect so much. I absolutely adore working with kids, and it isn’t every day I get to do…
LBB’s “The Directors” Features E.J. McLeavey-Fisher
“The most exciting scripts for me are the ones that play to my strengths but also allow me to try something new. It’s no secret that commercial directors can get pigeonholed in terms of the jobs they get called for – clients and agencies want proof that you can execute what they want done, and…
“Finding Monsters” Wakes the Daredevil in All of Us
Becoming a professional athlete is no easy feat, and Clayton Vila’s “Finding Monsters” shows how the hard work certainly does pay off.
It’s Okay to Laugh
Sometimes in order not to cry you have to laugh, and in this Shots.net profile of our very own Ghost + Cow, the directing duo John Carlucci and Brandon LaGanke discuss their approach to comedy, how humor can be used to cope with tragedy, and using their talents to make advertising a bit more funny.
“Shots” introduces the newest member of our team: award-winning filmmaker Patrick Fileti
Always striving to find hope in every corner, Patrick Fileti’s work sets out to reframe the struggles of the human experience and reveal the shared universal themes that bring us together.
ShootOnline announces Greenpoint Pictures’ newest addition: director Clayton Vila
Greenpoint Pictures signs director Clayton Vila. This marks his first career representation in the American ad market.
The Hudson Dusters’ “Project Play” asks the question: “Are we putting too much pressure on kids in sports?”
Debuting on ESPN SportsCenter beside an exclusive interview with Kobe Bryant, the Hudson Dusters portray the devastating statistic that 62% of kids give up on sports.
AdAge features The Roos Brothers’ latest BMW spot
Watch as Logan Roos of The Roos Brother turns a BMW into the ultimate lockdown date-night machine.
Renee Mao’s Make-A-Wish spot recognized on Little Black Book
Renee Mao, Make-A-Wish, and Team One delivers hope to kids and families despite troubling times with Make-A-Wish campaign.
Ghost+Cow chat “Drunk Bus” alongside star Charlie Tahan on Build by Yahoo!
Greenpoint Pictures directing duo Ghost + Cow appear on Build by Yahoo! with Charlie Tahan (of Ozark and Super Dark Times) to discuss their new film Drunk Bus, featuring Charlie as a young campus bus driver and Kara Hayward (of Moonrise Kingdom and Manchester by the Sea).