Director Alex Fischman Cárdenas explores his journey in LBBOnline as a filmmaker committed to telling honest and often unheard stories. Known for exploring his Peruvian heritage into visually striking narratives, Alex also shares his perspective on advertising, viewing it as an opportunity to tell compelling, culturally rich stories within concise formats.
“I love ads that are about people. Product exists, but the main focus is people. People going through heartbreak, moments of joy, small wins. I love the ads that make you forget you’re watching an ad.” Read the article here.