IKEA Puts Affordable Design at its Centre for ‘The Giving Bag’ Film

The film tells the story of a family moving into a new, smaller home and shows a young boy experiencing the magic of affordable design through a classic, blue IKEA FRAKTA bag that just keeps giving! “We’re so grateful to Ewurakua Amoah-Dawson and Greenpoint Pictures for helping us bring this piece to life. It was…

The film tells the story of a family moving into a new, smaller home and shows a young boy experiencing the magic of affordable design through a classic, blue IKEA FRAKTA bag that just keeps giving!

“We’re so grateful to Ewurakua Amoah-Dawson and Greenpoint Pictures for helping us bring this piece to life. It was a labour of love and so fun to shoot. Our hero, Eli King, who plays the kid in the spot, really shone on set and it just took off from there.”