Based on the real experience of Goodby Silverstein & Partners’ Creative Director Wes Phelan, director Logan Roos of The Roos Brothers shows us how you can get creative for date night, despite the pandemic restrictions.

A clever play on BMW’s classic “the ultimate driving machine” tagline, the spot titled “The Ultimate Drive-In Machine” features Roos and his real-life family. The piece was shot entirely on an iPhone, with a small on set crew comprised of only family, and the agency and client supervising remotely via Zoom from all over the country.

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