Featured in LBBOnline for their expertise in directing sports commercials, The Hudson Dusters share insights into their unique creative process. Drawing on years of experience filming street basketball, they bring a gritty, unpolished energy to their work, focusing on dynamic camerawork and authentic gameplay rather than rigid choreography. Roth highlights how they aim to make each play feel as if it’s unfolding in real time—capturing the raw excitement of the sport. By blending spontaneity with cinematic flair and addressing challenges like natural reactions from athletes, The Hudson Dusters create sports ads that are as thrilling as they are authentic.
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