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Director Alex Fischman Cárdenas takes readers through a curated selection of work that inspires his craft in Director’s Library. Among his highlights are Pedro Almodóvar’s Talk to Her, admired for its deeply emotional storytelling, and Hiro Murai’s visually dynamic music video for Childish Gambino’s Sweatpants. Accompanying each selection, Cárdenas shares thoughtful insights into what makes…

Director Alex Fischman Cárdenas helmed the latest Ad Council campaign addressing the growing mental health challenges faced by kids and teens. Developed by ad agency McCann, the campaign focuses on empowering parents with resources to foster open conversations and support their children’s mental well-being. Fischman Cárdenas approached the spot with his signature focus on authenticity…

Directing duo, The Hudson Dusters (Michael Kuhn and Niles Roth), brought their signature emotional storytelling to “The Rewards,” a new Ad Council campaign encouraging the adoption of teens from foster care. Produced in collaboration with the U.S. Department of Health and Human Services, Administration for Children and Families, and AdoptUSKids, the campaign features heartfelt, documentary-style…

Director Alex Fischman Cárdenas explores his journey in LBBOnline as a filmmaker committed to telling honest and often unheard stories. Known for exploring his Peruvian heritage into visually striking narratives, Alex also shares his perspective on advertising, viewing it as an opportunity to tell compelling, culturally rich stories within concise formats.  “I love ads that…

Executive Producer Tatiana Rudzinski, featured in LBBOnline’s Halloween special, reflects on the challenges and thrills of producing shoots with eerie and suspenseful themes. Highlighting the unpredictability of horror-centric productions, Tatiana shares her experiences working on projects that push creative and logistical boundaries. “The challenge was to keep the takes to a minimum for various reasons,…

Featured in LBBOnline for their expertise in directing sports commercials, The Hudson Dusters share insights into their unique creative process. Drawing on years of experience filming street basketball, they bring a gritty, unpolished energy to their work, focusing on dynamic camerawork and authentic gameplay rather than rigid choreography. Roth highlights how they aim to make…

Through Directors’ Chelsea Lupkin feature in Shots Magazine, she reflects on the inspirations and influences shaping her unique filmmaking approach. From her passion for nostalgic storytelling to her admiration for innovative advertising campaigns, Chelsea discusses how she combines heartfelt emotion with striking visual aesthetics. Highlighting her love for mood-driven narratives, the article explores how her…

DoorDash’s latest film, showcasing  Project DASH celebrates the initiative’s mission to reduce food insecurity, with Buckles’ heartfelt direction capturing the human connections at its core. His ability to elevate everyday stories into poignant narratives shines through in this inspiring piece.  “Growing up in New Orleans, I am very familiar with food insecurity,” remarks director Edward…

Greenpoint Pictures directing duo, The Hudson Dusters, played a key role in NewYork-Presbyterian’s Emmy-nominated campaigns bringing their visionary work on the Transplant campaign, the Future of Medicine campaign, and Francis Mbappe’s inspiring story to life. These nominations celebrate their ability to craft impactful narratives that highlight groundbreaking medicine and human resilience. Read more here.

Julia Pitch takes us through some of the items that you won’t find her without. Spanning from postcards to elaborate incense holders, Pitch highlights how these items contribute to her creative career.   Read the full interview on Shots.

“To be honest, there was a moment when we were trying to be like other directors or ‘fit in’…we had to correct ourselves and make what we liked and found funny. Once we started to embrace what we are naturally good at, things clicked into place for us as directors”  Ben Conway walks us through…

Executive Producer Leah Donnenberg Ramia takes us through a collection of spots she has worked on in her career that, in her words, “blew up the reel”. Ramia discusses the decisions and ideas that enabled these spots to transform careers. Read the full article in Little Black Book.

“When to walk away from it all is never clear, as giving up goes against everything we’ve ever known” Read this breakdown of Clayton Vila’s short film The Maze. Stunning stills and an account of the director’s vision give us a glimpse into the making of the film.

Following the success of his award-winning documentary Katrina Babies, Edward Buckles Jr. signs with Greenpoint Pictures, citing their “human-centered work” as the main reason he was drawn to the company. Read more about Buck here.

“Rose and Miche are making work like nobody else. They combine surreal comedy with sharp timing and wit, resulting in a filmic voice that is smart, completely unique, and hilarious” After a stint in the ad industry, Miche Sieg and Rose Chirillo have established themselves as an award-winning directing duo. Under the name Mister, the two have…

Both a decorated writer and director, Chelsea Lupkin has taken her talents to Greenpoint. Creating shorts up for selection at film festivals such as Fantasia and Beyond Fest and serving on festival juries as well, Lupkin has established herself as a pivotal figure in the indie film community. As she heads to Greenpoint Pictures, Lupkin is looking…

“My past career as a professional skier completely shaped who I am as an artist, and in virtually every way. Every creative decision I make, I find myself referencing a similar athletic experience I’ve had. They may not seem relatable to some, but my skiing was simply another medium for my art. Sometimes it might…

“This film is deeply personal to us…hometown pride runs close to our hearts. We wanted these films to feel authentic and emotional. It’s a love letter of sorts, for the both of us”. The Hudson Dusters (Michael Kuhn and Niles Roth) lead Hotel Indigo’s largest marketing campaign in The World’s Neighborhood Hotel. Read the full article here.

Pitch’s fine art background, technical prowess, and relentless curiosity have made her a much sought-after collaborator and an invaluable asset to the Greenpoint roster. Known for her growth mindset both artistically and as a leader on set, Pitch has directed commercial work for The New Yorker, Motorola, Nike, Sephora, Patron, Canva, Amazon, Conde Nast, LEGOS,…

“For as long as I can remember I’ve been going to the stadium. I feel a sense of liberation, it’s something that’s a part of me.”  Director Alex Fischman Cardenas traveled to Puno, Peru to shoot this short documentary alongside Director of Photography Jesse Bronstein and the taxi driver they hired at the airport. Alex…