Previously Greenpoint Pictures’ commercial rep under the banner MBW Represents, Michel returns to the company following a ten-year run as a leading executive producer and sales executive. With more than two decades of experience across advertising and branded entertainment, Michel began her career in sales and representation before founding MBW Represents. She later transitioned into…
News
Greenpoint Pictures Adds Michel Waxman as Executive Producer and Head of West Coast Sales
Breakthrough Directors Are Creating Culture. Industry Risks “Echo Chamber” Without Them
Prodcos across the globe argue engaging emerging talent helps brands plug straight into the zeitgeist, versus chasing it, writes LBB’s Lilya Murray. Niles Roth, creative director at Greenpoint Pictures, emphasised older generations have a lot to learn from younger directors. “We have to learn to speak their language, and they bring ideas to the table that…
ADC Young Guns 23: Benjamin Schwaeber
As a winner of Young Guns 23 Greenpoint’s very own editor Ben Schwaeber sat down with The One Club to give us a little insight into his process. “I’ve always loved to edit. In school, I was the one volunteering to cut my friends’ projects, and I made a hobby of ripping videos from YouTube…
Peer Review: Blair Getz Mezibov
Director and photographer Blair Getz Mezibov has been honing his craft of telling human stories since he was just 15. He recently sat down with Shots to talk a little bit about his creative process, a few artists he admires like Edward Zwick and Celine Song, and the importance of staying present in a constantly…
Production Companies Ready to Battle the “Slop Avalanche” in 2026
Production companies are getting battle-ready for 2026 by banking on entertainment, emotion, and elevated craft to combat an age of splintered trust, media fragmentation, and AI slop. Greenpoint Pictures founding partner Mike Kuhn will always be ready for the battle. “You have to come ready to fight on a daily basis if you want to survive against the…
Timothée Chalamet’s Supreme Spot for the NBA
Neatly cross-promoting the film alongside the NBA Christmas Day coverage on ESPN and ABC, Disney CreativeWorks and Greenpoint Pictures‘ Julia Pitch have created a tantalisingly stylish short that sees Timothée Chalamet face off against Metta World Peace at a spot of ping pong. Backed by Carol of the Bells, the film uses some slick sound design and editing to encourage viewers to check…
RWJBarnabas Health Launches First Holiday Campaign
RWJBarnabas Health has introduced its first holiday campaign focusing on themes of health, community and shared traditions, emphasizing the meaningful moments that define the holiday season in New Jersey. “We are telling a holiday story about the people of New Jersey, it’s a bit of a holiday love letter,” said Brian Deffaa, chief marketing officer…
Callaway Uses Golden Light and Top Speed for 2026 Chrome Tour Golf Balls Showcase
The Hudson Dusters direct some of the golf world’s biggest stars and up-and-coming influencers in an adrenaline-packed film, highlighting the craftsmanship and precision of the new Callaway Chrome Tour golf balls. Greenpoint Pictures handled all aspects from pre-production through post-production, and the Hudson Dusters’ many years of experience shooting athletes ensured that they were able…
Sage Bennett: A Few Of My Favourite Things
Director Sage Bennett gives us a glimpse into her world and tells us all about the abundance of journals, photos and scents, and a broken watch that help keep her creativity flowing. “When so much of life is online, I find it important to surround myself with items that feel tangible and intentional,” Sage explains….
Greenpoint Pictures Adds Director Blair Getz Mezibov
Celebrated for his iconic portraiture, Blair’s romantic and dramatic imagery can be seen across many brand collaborations, fashion films, and music videos, all of which bear the mark of his beautiful visual storytelling. Blair’s directing career was a natural extension of his photography background, finding a seamless transition from composing evocative stills to setting them…
Greenpoint Pictures Adds Director Sage Bennett
Known for her unconventional, emotionally resonant style, Sage crafts richly textured films that draw powerful performances from both seasoned actors and everyday individuals. Drawing inspiration from disparate artistic media like paintings, books, and architecture, Sage alchemises these sparks alongside her lived experiences to create films as relatable as they are beautiful. This personal, layered approach…
New Orleans Style, Breaking Bad and Dad Tennis Shoes: Edward ‘Buck’ Buckles Jr’s Essential List
Edward Buckles Jr is a son of New Orleans. His non-linear path to filmmaking has birthed a brand of visual storytelling – an aesthetically beautiful marriage between fine art and guerilla-style documentation. Edward’s work calls his audience towards remembrance and to see the beauty in imperfections. The award-winning filmmaker, director, and producer continues to find…
The Ad Council Celebrates 20 Years of Inspiring Adoption with New PSAs
Directing duo, The Hudson Dusters (Michael Kuhn and Niles Roth), brought their signature emotional storytelling to “The Rewards,” a new Ad Council campaign encouraging the adoption of teens from foster care. Produced in collaboration with the U.S. Department of Health and Human Services, Administration for Children and Families, and AdoptUSKids, the campaign features heartfelt, documentary-style…
Feel the Fear: Production Experts Share Their Scariest Shoots
Executive Producer Tatiana Rudzinski, featured in LBBOnline’s Halloween special, reflects on the challenges and thrills of producing shoots with eerie and suspenseful themes. Highlighting the unpredictability of horror-centric productions, Tatiana shares her experiences working on projects that push creative and logistical boundaries. “The challenge was to keep the takes to a minimum for various reasons,…
Action-Packed and Dynamic: The Art of Directing Sports Ads
Featured in LBBOnline for their expertise in directing sports commercials, The Hudson Dusters share insights into their unique creative process. Drawing on years of experience filming street basketball, they bring a gritty, unpolished energy to their work, focusing on dynamic camerawork and authentic gameplay rather than rigid choreography. Roth highlights how they aim to make…
Edward Buckles Jr. Spotlights Food Insecurity and Community Impact in DoorDash’s Project DASH Film
DoorDash’s latest film, showcasing Project DASH celebrates the initiative’s mission to reduce food insecurity, with Buckles’ heartfelt direction capturing the human connections at its core. His ability to elevate everyday stories into poignant narratives shines through in this inspiring piece. “Growing up in New Orleans, I am very familiar with food insecurity,” remarks director Edward…
The Hudson Dusters Earn Emmy Nominations for NewYork-Presbyterian Work
Greenpoint Pictures directing duo, The Hudson Dusters, played a key role in NewYork-Presbyterian’s Emmy-nominated campaigns bringing their visionary work on the Transplant campaign, the Future of Medicine campaign, and Francis Mbappe’s inspiring story to life. These nominations celebrate their ability to craft impactful narratives that highlight groundbreaking medicine and human resilience. Read more here.
Dream Teams: The Smart Way to Be Stupid with Directing Duo Mister
“To be honest, there was a moment when we were trying to be like other directors or ‘fit in’…we had to correct ourselves and make what we liked and found funny. Once we started to embrace what we are naturally good at, things clicked into place for us as directors” Ben Conway walks us through…