“I ran into 2 Chainz in a club about 20 years ago and started talking to him,” says Michael Kuhn of The Hudson Dusters, “It’s been very exciting watching him blow up in the years since we originally met. So, directing him in this spot with Niles [Roth] feels like we’re closing the circle on that first interaction, so to speak. 2 Chainz has such an energizing presence and it made the set feel like an exciting pregame for the playoffs, which is a feeling, we hope, the spot evokes with the audience.” 

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