Directing duo, The Hudson Dusters (Michael Kuhn and Niles Roth), brought their signature emotional storytelling to “The Rewards,” a new Ad Council campaign encouraging the adoption of teens from foster care. Produced in collaboration with the U.S. Department of Health and Human Services, Administration for Children and Families, and AdoptUSKids, the campaign features heartfelt, documentary-style storytelling through interviewing real adoptive families, the campaign captures authentic and deeply personal reflections on their adoption journeys, inspiring prospective parents.
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