RWJBarnabas Health has introduced its first holiday campaign focusing on themes of health, community and shared traditions, emphasizing the meaningful moments that define the holiday season in New Jersey. “We are telling a holiday story about the people of New Jersey, it’s a bit of a holiday love letter,” said Brian Deffaa, chief marketing officer at RWJBarnabas Health.
The commercial was directed by The Hudson Dusters of Greenpoint Pictures, who stated, “the holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbour, or at the diner down the block from you. We wanted it to be relatable and fun, just like the holidays should be. We’ve lived in the tri-state for our entire adult lives, so it’s a film we loved putting together, as we too live next door and down the street to this world.” Read the full article here.