“The most exciting scripts for me are the ones that play to my strengths but also allow me to try something new. It’s no secret that commercial directors can get pigeonholed in terms of the jobs they get called for – clients and agencies want proof that you can execute what they want done, and the best way to do that is to see a very similar piece on your reel. But for us, that can start to feel a bit repetitive and limiting creatively.

So when an agency can see how their creative is a good fit for my overall style but trusts me to shoot something that isn’t already explicitly on my reel, it’s great. I don’t think many directors set out in this industry to get tucked into a specific genre, it just happens, but we’re always seeking out ways to explore and expand.” Read more on LBB Online.