Prodcos across the globe argue engaging emerging talent helps brands plug straight into the zeitgeist, versus chasing it, writes LBB’s Lilya Murray.
Niles Roth, creative director at Greenpoint Pictures, emphasised older generations have a lot to learn from younger directors.
“We have to learn to speak their language, and they bring ideas to the table that we likely could never conjure up on our own. I love their energy. They want to conquer the world, and they don’t want to wait.
“This new generation has a point of view, they believe it has value — and they’re right.” Read the full article here.